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VMworld 2009 Tuesday Keynote

PostDateIcon September 1st, 2009 | PostAuthorIcon Author: Rich Brambley

I will be live blogging the VMworld 2009 Tuesday Keynote from the Moscone Center in San Francisco, CA this morning. This post will be frequently updated with my notes and impressions once the Keynote begins.

Keynote 1 Live Blog

7:36 am PST – in my seat. Already tweeting. Not sure if I’ll primarily post live notes or just use tweets. Hit F5 to refresh every couple of minutes.

8:02 am – keynote still not started yet. I’m sure we are close …

8:05 am – announcement made to turn cell phones off.  I’ve been tweeting Twicpics in my Tweetgrid on second page of post

8:11 am – we’ve started!!

Discussing the issues reported with the hands on labs yesterday. I had heard through the grapevine that one HP rack was dropped, and this damaged impacted close to 50% of the lab’s compute power. We’ve been told this is almost completely restored.

Just lost wifi. Successfully made switch to Sprint card for now.

Video showing customer testimonials now

8:20 am – Paul Maritz takes the stage

The current slide says Evolution or Revolution? Paul is talking about a hunger to get to the cloud, but he makes the point that it’s a mythical world today that most don’t know how to define how to get there. He is explaining that virtualization is the answer.

New slides this year explain that vSphere is sliding the cloud functionality into the datacenter. I like this approach. In the past the idea of moving the datacenter to the cloud seemed to confuse most.

Now Paul is discussing the virtualization journey. Server Consolidation leads to an internal/external cloud and automatic operations. In turn this means capex and opex savings and ultimately business agility. Images of VI 3 are on the monitors, and then segue to vSphere and a cloud operating system. Paul is running through the VMware vSphere platform slide showing the application and infrastructure services we have sen repeatedly over the last 12 months.

The discussion is now shifting to automatic, dynamically reacting datacenters. Both at the application and the infrastructure levels, VMware is ready to provide this type of scalable and robust service with the help of partners like Intel, Cisco and EMC. Paul is thanking the VMware partners that have added functionality to vSphere. He mentions that vSphere is ready to virtualize all applications, and shows an adoption graph to show the number of companies using VMware datacenter products is continuing to rise.

On to discussing VMware vCenter and the management of vSphere environments

Tom Brey from IBM is invited on stage. He is providing a demo of using IBM’s System Director to provide vSphere utilization per watt? 8 VMs are running on a x3650. Tom is explaining that the idle usage of these VMs is consuming a small amount of energy by displaying this info on the Performance tab of vCenter. IBM has put a lot of energy saving technology on their servers and he is explaining how that helps. He is now starting another 8? VMs to increase the workload on the vSphere host. The Performance tab is shown again and supposedly shows that idle power does not increase that much. I have to admit, they lost me. The graph seemed to double as would be expected. The point is well taken however – IBM servers should help with power consumption when running vSphere servers.

Paul takes back over the stage and starts introducing the new vCenter suite of products. This leads to a LabManager demo.

Bruce ? is on stage with Paul and he is showing the LabManager library and demonstrating cloning a workspace. He mentions the use of linked clones and how quick the cloning the process is. 10 seconds later a new workspace of VMs is ready to go.

Next in the demo is Chargeback. A web interface is being shown on the monitor that is showing the ability to assign costs to ESX resources. An online report is generated for the month of August and is pushed out to a spread sheet and then a graph. Pretty slick.

Paul now shifts to discussing vSphere Enterprise Essentials for SMB. The slide shows “IT in a Box” for the small business.

He has started to explain the new VMware Go – web based automation for the configuration and installation of ESXi. He explains VMware wants to also build a community around this product as well?

Next the topic is a what Paul calls a new concept of virtualization based cloud datacenters. His vision is that the private internal cloud datacenter can be easily moved in entirety to a hosted external cloud provider. Of course, this vision includes a single management interface. I think this is hinting at the vCloud API just announced yesterday. I’ll post more about that later this week. Paul hints that some of the most respected names in the industry will join him in a cloud announcement later this morning. He mentions vCloud Express will be a fast and cost effective way to deploy datacenters.

Bruce is back for a vCloud Express demo

He is showing a web interface with the vCloud Interface. He registers with a credit card, gets an email that everything is ready, logs in, chooses to build an Ubuntu server form a list of vSphere supported OSes, and finally he points out that this server will cost about 5 cents an hour and about  $1 a day. The server finishes and Bruce goes to a URL showing Apache up and running.

Paul is now talking about VMware View and enabling Desktop as a Service. He invites Steve Dupree from HP to the stage. Steve introduces HP’s VDI architecture. HP’s blades combined with [other hardware such as] a Left Hand San and networking [switches - not from Lefth Hand!] all consolidated in the same chassis to reduce footprint. I must have missed the name, but Steve explains it is being shown in their booth at VMworld.

Steve also announces Insight Control for VMware View. This provides full physical hardware manageability from a new tab in vCenter! You will be able to reach HP’s various hardware management interfaces from vCenter.

Next we have a VMware View demo from TELUS. TELUS is explaining who they are and how they provide thousands of virtual desktops in Canada. We ate actually watching his PowerPoint slides with graphic transitions inside a VMware View session utilizing PCoIP.

Now Paul is explaining the SpringSource acquisition and what they offer. He is explaining that there is a Spring/Grails Framework that applications can run on. I’m a little thin on understanding this topic, but apparently Spring can currently be put ton top of environments from companies such as Oracle and IBM. Somehow this will all lead to an open source and web based access to new enterprise applications on vSphere. Spring/Grails will be available on top of vSphere to provide developers the ability to move from code to cloud.

Apparently I am not the only one not too interested because several people are starting to leave as the SpringSource demo is starting.

This demo is a java development example in the SpringSource Tools Suite. They lost me at “Java”. Code telling us to attend Steve Herod’s Keynote tomorrow pops up in a separate window, and we are told it is running on the cloud now.

9:31 am Paul says the keynote is over and Thanks very much!

9:34 am – cleaned up post a little (spelling errors)

updated 09.02.09 – corrected additional spelling and syntax errors.

I also have a Tweetgrid set up for my Tweets from the conference hall. Watch my live tweets from the second page of this post.

Please click the read more link to see the Tweetgrid

VM /ETC VMworld 2009 Keynote 1 – Tues 09.01.09

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PostCategoryIcon Posted in vmetc.com, vmworld | PostTagIcon Tags: , , , ,
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  • Tom
    Lots of people may not want to rent servers/apps/etc. for many reasons -- security, can't easily control costs, fear...I work in a non-profit which still has 'old-fashioned' ideas about how/where people should work etc. Secondly, many SMBs need more than what ESXi offers -- time will tell...!! :)
  • Dracolith
    Lots of people may not want virtualization or cloud for the foremost reasons. It's not familiar. The cloud technology still has to be proven, there can be political, trust issues, and potentially legal/privacy/security concerns..

    It's political: If your big company reduces its in-house Datacenter in size by 90% and moves everything to the cloud. Do you think the average enterprise can justify keeping your networking, server management, cabling, storage management, etc teams just as large as before, to manage the rack or so of servers they kept after selling all the other equipment?

    A much smaller team of VM admins with the right skillset may be able to manage hundreds of servers, storage, and everything, as well as the few servers remaining on site for data backup, or DR.

    Since all that physical work is no longer needed, to keep the DC humming, and neither are people to manage those people doing primarily the physical DC work.


    Trust: An ENORMOUS amount of trust must be placed in the cloud provider, especially for virtual private clouds, similar to the trust required of online backup providers... this could be a huge risk; now suddenly the cloud provider has the means to get past your physical firewalls....

    And there need to be well-understood, well-documented, and solid, technical and legal standards, and human access security controls, with cloud providers actually getting frequent security audits to obtain some industry certifications.

    Legal: If you're a bank with your servers in the clouds, what do you tell the feds exactly, if your provider screwed up, and an insider who manages your provider's infrastructure misappropriated a copy of data obtained from snooping on your VM?

    Or a hard disk from system backups... or a laptop with VM host management IPs and passwords....

    Or someone privileged (but acting improperly) scooped up a copy of your data from the strorage array and manually looked in YOUR VMDK files.

    Your cloud provider can tell you, the employee was fired, and are facing criminal charges, but it's not good enough -- the damage may be irreparable.

    Security: What happens if there's a security issue in the hypervisor, and a hacker broke into another tenant's VM on the cloud, breached the hypervisor security, and then broke into your VM?

    Probably, being able to sue the cloud provider isn't enough to make people comfortable.

    Privacy: If Enterprises start using cloud for their infrastructure, a result is their crown jewels, are getting stored on someone else's equipment.

    In fact, the information might be of a nature that it would be very tantalizing to the service provider they buy the cloud service from.

    A totally contrived example would be, say Google themselves offered a cloud service of some type, using a massive cluster of vSphere servers and the vCloud API (which they don't).

    For some reason Microsoft bought into this service (gave up on Hyper-V or something), and decided to move some of their e-mail servers to the cloud using a virtual-private cloud service, and chose the one offered by Google...

    For that to be a good choice: some process and/or technology would have to make certain that very curious Google storage and VM admins can never take a peek inside Microsoft's VMs, and read the contents of proprietary data, no matter how much they might want to...

    A threat of termination and criminal charges will stop 98% of the curious people from daring... but there's still the 2% who think they can find a way to do it without getting caught.

    Also, there is this possible matter of law enforcement's REDUCED burden of proof for requiring a third-party holder of your information to turn it over, upon request (the 4th ammendment's strong protections don't apply when you provide/entrust the info to a third party, law enforcement can get it, unless it's protected by other law).

    Recall, the court rulings that the Federal wiretap act doesn't apply to E-mail stored on e-mail servers. Then the Patriot act, and dismissal of NSA wiretap suits...

    The issue may keep important things out of the clouds for a long time for some companies...
  • Tom
    Very much an enterprise-oriented (aka Big Companies With Lots Of Money) approach on first glance. I think if VMW continues this way, MS/Citrix will swallow all the SMBs. :)
  • Tom,

    VMware has the vCloud Express and VMware Go now for SMBs. Do you think that will help? #vmwkn1
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