General Session 09.12.07 – Cisco VFrame
September 12th, 2007 | 
Author: Notes from the General Session:
John Chambers – CEO – Cisco
John talked about his vision of networking / Internet / business strategy changes for IT infrastructure and business unit decision making.
How do we enable employee productivity and customer satisfaction using virtualization / collaboration?
Internet Phase 1 – unprecedented productivity in 1990s
- orders over internet
- customer self service
Internet Phase 2 – Web 2.0 – we are here now
- New services /support
- new sales model
- internal wikis / i-zone
- aquisition model = 8 days vs 45 days
- command / control / collaboration / teamwork enabled by virtualization
Collaboration will be driver for Web 2.0 and second wave of productivity and Innovation
web services will provide replay of technology growth of the ’90s – using technology like
- wikis
- forums
- facebooks
- u tube
Consumer will drive businessWhy Now? will it go flat as expected?
Cisco on Cisco changes in last 9 months
- sales – telepresence
- engineering – i-zone
- acquisitions – webex
- marketing – customer-online experience
- finance – fcln
- legal – online collab
Groups should not work in Silos
- members should work in groups of reps from engineering, mktg, fin, etc to make decisions
- Power to go to a central repository of people, data, and process to quickly research and make decisions
- Significant changes required – making decisions by councils and not by following CEOs direction. painful transistion but ultimately enables unprecendented speed of business.
Any device, mode, network, time, place, to any content … enabled by IT / Network
Datacenter needs to evolve again: now to virtualized
Product Demo – Cisco Virtual Datacenter
- uses automated deployment of VMs as needed – uses VCenter API
- reporting on resources
- dynamic resource allocation to balance the load – monitor system performance to determine if new VMs are needed
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Posted in cisco, gen session, vmworld | 
Tags: cisco, keynote, San Francisco, security, virtualization, vmworld, vmworld2007
